|Freefone + RM1 Press Conference|
S CSL SMARTPHONES, SIMPLICITY
KUALA LUMPUR:Spice CSL International today announce at the Royale Chulan Hotel Kuala Lumpur, the latest Android smartphone to its current lineup, the Switch STAR NEO Mi363 with Dual SIM Dual Standby capability. The Switch STAR NEO Mi363 is designed specifically for the youth segment, from students to entry level and young professionals. The device will be available in Malaysia from June 2013. The Switch STAR NEO Mi363 offers a specific configuration tailored for a distinct user group, with leading specifications in their class and pricing that is competitive. The device strikes a strong balance between performance and price, granting user access to a range of specifications that surpasses the competition. The ergonomically designed Star Neo feels great in the hand and also offers dual SIM capability, so users can select the most cost-effective data plan for their changing needs.
During the launch today, Spice CSL International also announced its latest campaign which is in collaboration with Tune Talk Sdn Bhd. The campaign is really unique and something to shout about; while the device is absolutely FREE under the PKB Program, subscribers get more than just that. Tune Talk is giving away 300MB Data, 30 Local SMS & 30 Minutes of Local Calls, worth RM 20 in the first month upon activation. In addition to that, subscribers who stay loyal will enjoy a further 200MB Data per month from the 2nd to 6th month.
The Switch STAR NEO Mi363 will also come with a complete set of connectivity options; HSPA, WiFi, 3G, EDGE, GPRS, GSM and Bluetooth. Apart from that, the Star Neo is built on a 3.5” HVGA Capacitive Touch Panel with a 2.0MP Fixed Focus camera on Android 2.3 Gingerbread. The Star Neo will be introduced in black variant, followed by white the following month. The Switch STAR NEO Mi363 is catered for users who want to realize the benefits of a smartphone for the first time as they migrate from a feature phone. To make the experience extra special, Switch STAR NEO Mi363 is being offered for FREE as part of the Pakej Komunikasi Belia Scheme, offered to 1.5 million youth in Malaysia, aged between 21 to 30 years of age. For non Pakej Komunikasi Belia consumers, Switch STAR NEO Mi363 can be purchased at a reasonable Recommended Retail Price of RM 349.00. The key proposition to the whole scheme is, SIMPLICITY.
Lastly, the Switch STAR NEO Mi363 is made available at more than 300 retail outlets in Malaysia, including Tesco Hypermarkets, AEON Big Hypermarkets and S Alliance outlets.